Atrium Academy Brand & Web Design Case Study

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(01)

The challenge

A grant, a tight deadline, and no design foundation

Uniswap is a DeFi protocol that has processed $2.75 trillion in trading volume on v2 and v3 of their protocol. They had just shipped v4 with a new primitive called “hooks” that let developers customize the protocol to their own needs. To accelerate adoption, Atrium Academy received a grant to create the Uniswap Hook Incubator, an initiative to onboard developers and build with these new primitives.

But while the team had strong developers, educators, and community builders, they lacked design expertise, brand assets, and a visual identity. They needed someone to take full creative ownership, and do it fast.

A highly independent, proactive designer was needed

When Atrium approached Tribe, they were operating on a tight grant budget, a 3-person core team, and an urgent deadline. They needed a partner who could:

Research the crypto ecosystem and developer audience independently
Move fast without heavy management
Ship a launch-ready site with minimal feedback loops.

When Atrium approached Tribe, they were operating on a tight grant budget, a 3-person core team, and an urgent deadline. They needed a partner who could:

Research the crypto ecosystem and developer audience independently
Move fast without heavy management
Ship a launch-ready site with minimal feedback loops.

When Atrium approached Tribe, they were operating on a tight grant budget, a 3-person core team, and an urgent deadline. They needed a partner who could:

Research the crypto ecosystem and developer audience independently
Move fast without heavy management
Ship a launch-ready site with minimal feedback loops.

I had poor experiences working with designers/agencies who felt slow, flaky, overcomplicated (ie. designing for designers), or needed too much hand-holding.

When I met with Yarik, our first conversation felt almost too good to be true. He promised incredible speed at an affordable price with little to no overhead outside of feedback loops.

Bhaumik patel

Founder & CEO @Atrium

March 1, 2024

First meeting

Atrium had no brand, no visuals, and no idea where to begin.
All they had was a rough program outline and a short deadline. We had one 30-minute conversation to understand their target audience, the biggest features & selling points of their program, and their key call-to-action.
Trust was built and the urgency was clear. We took over everything design-related from the first first call with Atrium.

March 1, 2024

First meeting

Atrium had no brand, no visuals, and no idea where to begin.
All they had was a rough program outline and a short deadline. We had one 30-minute conversation to understand their target audience, the biggest features & selling points of their program, and their key call-to-action.
Trust was built and the urgency was clear. We took over everything design-related from the first first call with Atrium.

March 1, 2024

First meeting

Atrium had no brand, no visuals, and no idea where to begin.
All they had was a rough program outline and a short deadline. We had one 30-minute conversation to understand their target audience, the biggest features & selling points of their program, and their key call-to-action.
Trust was built and the urgency was clear. We took over everything design-related from the first first call with Atrium.

March 5, 2024

First version in 5 days. v1 ready.

Atrium had no brand, no visuals, and no idea where to begin.
All they had was a rough program outline and a short deadline. We had one 30-minute conversation to understand their target audience, the biggest features & selling points of their program, and their key call-to-action.
Trust was built and the urgency was clear. We took over everything design-related from the first first call with Atrium.

March 5, 2024

First version in 5 days. v1 ready.

Atrium had no brand, no visuals, and no idea where to begin.
All they had was a rough program outline and a short deadline. We had one 30-minute conversation to understand their target audience, the biggest features & selling points of their program, and their key call-to-action.
Trust was built and the urgency was clear. We took over everything design-related from the first first call with Atrium.

March 5, 2024

First version in 5 days. v1 ready.

Atrium had no brand, no visuals, and no idea where to begin.
All they had was a rough program outline and a short deadline. We had one 30-minute conversation to understand their target audience, the biggest features & selling points of their program, and their key call-to-action.
Trust was built and the urgency was clear. We took over everything design-related from the first first call with Atrium.

March 10, 2024

Full site live in 10 days. Website shipped.

Atrium had no brand, no visuals, and no idea where to begin.
All they had was a rough program outline and a short deadline. We had one 30-minute conversation to understand their target audience, the biggest features & selling points of their program, and their key call-to-action.
Trust was built and the urgency was clear. We took over everything design-related from the first first call with Atrium.

March 10, 2024

Full site live in 10 days. Website shipped.

Atrium had no brand, no visuals, and no idea where to begin.
All they had was a rough program outline and a short deadline. We had one 30-minute conversation to understand their target audience, the biggest features & selling points of their program, and their key call-to-action.
Trust was built and the urgency was clear. We took over everything design-related from the first first call with Atrium.

March 10, 2024

Full site live in 10 days. Website shipped.

Atrium had no brand, no visuals, and no idea where to begin.
All they had was a rough program outline and a short deadline. We had one 30-minute conversation to understand their target audience, the biggest features & selling points of their program, and their key call-to-action.
Trust was built and the urgency was clear. We took over everything design-related from the first first call with Atrium.

Rapid kickoff and trust from day one

Rapid kickoff and trust from day one

(01)

The outcomes

Tribe helped Atrium establish credibility

The “Uniswap Hook Incubator” landing page helped Atrium establish a strong visual identity. They were ready to promote the page to prospective developers, their Uniswap partners, and other key stakeholders.

Wow. I’m impressed how Atrium made Uniswap v4 look so cool :) Kudos to their design team.

Devin Walsh

Executive Director
Uniswap Foundation

I honestly didn’t know Atrium was a new company based on how polished the website for the Uniswap program looked. I immediately applied.

Tom Wade

Lead Protocol Engineer
Flaunch

A long-term partnership built on trust and speed

Following the successful launch, Atrium put Tribe on an indefinite retainer. The relationship is still going strong after 1.5 years.
Tribe became their embedded design team, responsible for:

Brand systems and marketing design
UI/UX for new programs and internal tools
Ongoing creative support for program launches

It became a “high-trust, high-output partnership”. As Bhaumik put it:

Following the successful launch, Atrium put Tribe on an indefinite retainer. The relationship is still going strong after 1.5 years.

Tribe became their embedded design team, responsible for:

Brand systems and marketing design
UI/UX for new programs and internal tools
Ongoing creative support for program launches

It became a “high-trust, high-output partnership”. As Bhaumik put it:

Following the successful launch, Atrium put Tribe on an indefinite retainer. The relationship is still going strong after 1.5 years.
Tribe became their embedded design team, responsible for:

Brand systems and marketing design
UI/UX for new programs and internal tools
Ongoing creative support for program launches

It became a “high-trust, high-output partnership”. As Bhaumik put it:

Are you kidding me? This was a no brainer retainer. We get agency-level output at an affordable price, with almost no overhead, and the responsiveness of a full-time team.

Bhaumik patel

Founder & CEO @Atrium

Atrium’s designs in the wild

Atrium Academy
@AtriumAcademy
How does Doppler power Zora’s Creator Coins and Ohara’s App Coins on Uniswap V4?
Join us next Wednesday at 12 PM ET for our first Twitter Space:
The [Very Early] Story of Doppler
• @AustinAdams10, founder of @dopplerprotocol
• @brextonpham, founder of @tryoharaAI
• @rohanexposed, protocol engineer @zora

Zora & Ohara use Doppler’s Airlock SDK to spin up thousands of ERC-20 markets in minutes, tap into v4 liquidity & automate perpetual fee streams. We'll unpack what that means for DeFi devs and mechanism designers. What should
@patel0phone & @eshita ask them?
Kaushtubh Agrawal
@KaushtubhAgraw1
Thanks to @AtriumAcademy
for the swag after completing UHI Cohort 5! Uniswap V4 was crucial for LP profitability. Open to discussing hook design ideas and future hookathons!
Atrium Academy
@AtriumAcademy
UHI5 hookathon results are in!
Congratulations to these devs for winning the
@eigenlayer prize 👏
• FrontrunThis: @vansh_sahay + @rahulbarmann
• TradeBattle: @0xYash_Jain
• Debt Hook: @D9J9V
• EigenLVR: @Najnomics + @khrafts
Atrium Academy
@AtriumAcademy
Our 5th cohort of the Uniswap Hook Incubator just wrapped up 50+ new v4 hooks covering everything from RWAs, stablecoins, and lending
Special thanks to @eigenlayer, @inkonchain, @flaunchgg, @AcrossProtocol & @circle for sponsoring the $30k+ prize pool
📅 Join us Thursday, July 3rd at 12pm ET
RSVP link below ↓
Atrium Academy
@AtriumAcademy
Welcome @eshita to Atrium! She’s played an instrumental role in shaping parts of our new accelerator programs, and has been working with us to advise teams on strategy, product, and building with intention. Grateful for her perspective as we continue to grow support for the next generation of crypto founders.
Daiwik_mh
@daiwik_mhi
@Uniswap Hooks Loading this July with
@AtriumAcademy. Definitely waited for this one.
Yurii Kovalchuk 🇺🇦
@web3yurii
Finally @AtriumAcademy swag is here 🥷
Now I want to have t-shirt as well 😎
Atrium Academy
@AtriumAcademy
Fiet Protocol from UHI3 developer
@ryan_soury and @usher_web3 just secured a grant from @Arbitrum to bring their project to life!
They’re building a liquidity intents protocol to unlock institutional capital efficiency. Congrats!

Atrium Academy
@AtriumAcademy
How does Doppler power Zora’s Creator Coins and Ohara’s App Coins on Uniswap V4?
Join us next Wednesday at 12 PM ET for our first Twitter Space:
The [Very Early] Story of Doppler
• @AustinAdams10, founder of @dopplerprotocol
• @brextonpham, founder of @tryoharaAI
• @rohanexposed, protocol engineer @zora

Zora & Ohara use Doppler’s Airlock SDK to spin up thousands of ERC-20 markets in minutes, tap into v4 liquidity & automate perpetual fee streams. We'll unpack what that means for DeFi devs and mechanism designers. What should
@patel0phone & @eshita ask them?
Kaushtubh Agrawal
@KaushtubhAgraw1
Thanks to @AtriumAcademy
for the swag after completing UHI Cohort 5! Uniswap V4 was crucial for LP profitability. Open to discussing hook design ideas and future hookathons!
Atrium Academy
@AtriumAcademy
UHI5 hookathon results are in!
Congratulations to these devs for winning the
@eigenlayer prize 👏
• FrontrunThis: @vansh_sahay + @rahulbarmann
• TradeBattle: @0xYash_Jain
• Debt Hook: @D9J9V
• EigenLVR: @Najnomics + @khrafts
Atrium Academy
@AtriumAcademy
Our 5th cohort of the Uniswap Hook Incubator just wrapped up 50+ new v4 hooks covering everything from RWAs, stablecoins, and lending
Special thanks to @eigenlayer, @inkonchain, @flaunchgg, @AcrossProtocol & @circle for sponsoring the $30k+ prize pool
📅 Join us Thursday, July 3rd at 12pm ET
RSVP link below ↓
Atrium Academy
@AtriumAcademy
Welcome @eshita to Atrium! She’s played an instrumental role in shaping parts of our new accelerator programs, and has been working with us to advise teams on strategy, product, and building with intention. Grateful for her perspective as we continue to grow support for the next generation of crypto founders.
Daiwik_mh
@daiwik_mhi
@Uniswap Hooks Loading this July with
@AtriumAcademy. Definitely waited for this one.
Yurii Kovalchuk 🇺🇦
@web3yurii
Finally @AtriumAcademy swag is here 🥷
Now I want to have t-shirt as well 😎
Atrium Academy
@AtriumAcademy
Fiet Protocol from UHI3 developer
@ryan_soury and @usher_web3 just secured a grant from @Arbitrum to bring their project to life!
They’re building a liquidity intents protocol to unlock institutional capital efficiency. Congrats!

Expanding Atrium beyond Uniswap

As word started to spread about the success of the Uniswap program, Atrium started getting inbound interest from other companies.

It wasn’t obvious, though, that Atrium wasn’t tied to Uniswap and was open for other business. Their homepage even redirected to /uniswap. There was no “Atrium” brand, only a “UHI” (Uniswap Hook Incubator) brand.

To fix this, Tribe developed a full Atrium brand identity, complete with a new logo, graphic system, homepage, and partner pages. The new brand gave Atrium a real voice of its own and opened doors to new partnerships.

Bhaumik

@patel0phone

I started building @atriumacademy in Nov '23 but have been lowkey about it here.

That changes today. We've spent the past year onboarding & retain experienced developers onto

@Uniswap v4. Our "secret sauce"? structure, support, & effort

This week: we launch a new brand → atrium.academy Next month: we'll announce a new partner Here’s our story

Atrium Academy

@AtriumAcademy

We launched our first program (Uniswap Hook Incubator) 1 year ago.

Today we launch our brand: atrium.academy. And next month we announce our 2nd partner. But what's the story behind Atrium Academy? In ancient Rome, the atrium was the center of community and creativity. We reimagine that space today for modern architects: developers. Here's how we turn curiosity into contribution: